Earlier this week, I had a lovely visit to the California Wine Club offices in Camarillo. I had the pleasure of meeting with Jon Boring, the CWC’s Director of Sales and Marketing. Jon gave me a tour of the facilities as we chatted about the company and its core values. For those who aren’t familiar with them, the CWC is a wine of the month club that partners with small family-owned wineries and provides high quality wines to its members.
Jon’s parents, Bruce and Pam Boring, shared a vision many years ago of wanting to provide exceptional wine recommendations to those who are not aware of, nor have time to choose from, all of the different labels on the market. Their approach was to simply suggest wine to buyers as they would to a good friend. Over 20 years later that vision of theirs continues to grow in success.
Bruce stopped by for a few minutes to chat with Jon and me about the many pleasures of his job. He and his wife Pam frequently travel to wine country to meet with wonderful winery owners and wine makers, taste their wine, and hear their story. Many of these undiscovered wines are then placed in the hands of thousands of CWC members. In addition to that substantial exposure, these wineries are also featured in the CWC’s magazine Uncorked. Included in each shipment, these magazines allow club members to learn the histories and back-stories to the wines they are enjoying. The CWC has featured some of my favorite wineries such as Truchard Vineyards (who I’ve previously blogged about), Ventana Vineyards, and many others.
What draws me to this company the most is the fact that they only work with smaller, mom & pop wineries that produce superb quality wine. With all of the corporate giants and bulk wine labels flooding the industry these days, it is refreshing to find a company who shares my passion for finding good people that make good wine.
There are so many exquisite boutique wineries out there that produce, in my opinion, the best wines you can buy. Everyday people are bombarded by mass production wine on the shelves of BevMo, Costco, grocery stores, liquor stores, and even restaurants. Many are under the impression that seeing a familiar label that is famous for its production size is a good thing. Since the reality of it is quite the opposite, I truly appreciate companies like the CWC who aim to educate and introduce these limited-production wineries to its large network of wine lovers. These family-owned wineries are what keep California wines up to par with old world standards and are the ones worth keeping in business.
The CWC currently offers four different wine clubs for its members; the popular Premier Club, the Signature Series, the International Selections, and the Aged Cabernet Series. All four clubs are backed by the CWC’s 100% guarantee so matter what your taste or budget for wine is, you can rest assure that you are in good hands.
To find out more, check out the California Wine Club website.
http://www.cawineclub.com/wine-clubs.php
Happy tasting!
